Sales Skills

Sales Skills

A Sale is an act of selling a product or service in return for money or other compensation. It is an act of completion of a commercial activity. We are into sale of financial products. All these years, we have been selling our own product that is retail resources. We have recently commenced sale of insurance products. While we were so successful in selling resources products, we seem to be facing little hiccup on insurance selling.

In this note, few tips are explained which we think will help us in overcoming the initial hiccup and enable us to come out with sterling performance.

1.       Researching Prospects

Chances are our customer knows plenty about us and our products.  In order to add real value, we need to know more about the customer, the customer’s family and the customer’s interests. The customer profiling is one of the tool which will support us to a great extent.

2.       Self Confidence

This is the most important skill a salesperson can cultivate. All the other skills are based on persistence. The first time you speak to a customer, they might not want to talk to you because they're having a bad day... but if you call back a week later they'll be eager to buy. Self-confidence doesn't end with persistence; if we believe in ourselves and our product, our customers will be inclined to believe as well. Self-confidence will also incline you towards a more assertive closing approach, which is vital to your selling success. Knowledge of the products and conviction will give us the Self Confidence.

3.       Planning Meetings

Every contact with a customer should end in some kind of commitment from the customer an agreement to do something that will move the process forward.  This is only possible if we plan and prepare carefully to make it happen.

4.       Creating Rapport

The first decision that every buyer makes is: "Do I want to do business with this person?"  To create that all-important instant connection, we have to be curious, personable and really care about the people we are trying to help.

5.       Asking Questions

Satisfy the customer's real need is the best way to make a sale. For that, we should ask the right question, which in turn requires right preparation. Therefore, we should meet the customer after a thorough preparation on the product and also of the customer needs.

6.       Listening Actively

This is even more important than asking the right questions. When customers are talking, it's not enough to keep our mouth closed. We have also got to keep our mind open to discover ways to truly be of service.

7.      Presenting Solutions

This means offering the right solutions to the customers.

8.      Asking for Commitment

Every meeting should end with some kind of commitment or sales. At some point of the discussion, we need to ask for the business. No need for hesitation; after all we are there to service his needs. So learn how to ask.

9.      Building Relationships

Our short-term goal is to walk "arm in arm" with the customer as they arrive at the best possible solution. Our long-term goal is to become part of that customer's financial planning.

Our team is known for performing in challenging situation. Let us learn these few tips. We are sure we would bring out the best results.